Application routes

What are my application options?
Many companies start by filing a national trademark application, but you also have the option of filing a trademark application with the European office for trademarks and designs (OHIM), with WIPO, which is the international office for trademark registrations, as well as with the individual national trademark offices throughout the world.

The Trademark Cost Benefit Guide is based on five application routes. The five routes are drawn up on the basis of the options that Danish companies primarily use when they want to register their trademarks.

Application process 1: National application (DK application here)
If you want to get a trademark registration in your national country, you can file a national trade mark application. Then, from the date you filed the national application, you have six months to file trademark applications in the other countries, if you want to use the priority of the national application. Priority means that your extended application will achieve protection from the date it was filed as a national application.

Application process 2: National application (DK application here)=> community application
If you want to test your trademark in your national market before you decide which EU countries you want a trademark registration in, you can start by filing a national trademark application. You then have six months from the filing date in which to decide whether you want a community registration, if you want to use the priority of the national application. Priority means that your extended application will achieve protection from the date it was filed as a national application.

Application process 3: National application (DK application here)=> MP application
If you want to get a trademark registration in many countries, both within and outside Europe, you can start by filing a national trademark application and then extend it as an MP application via the Madrid Protocol with WIPO (World Intellectual Property Organization). With this application, you can seek protection in up to 85 WIPO countries throughout the world.

Application process 4: Community application
If you want to get a trademark registration in a number of European countries, you have the option of filing a community application directly to the EU authority for trademarks and designs, OHIM (Office for Harmonization in the Internal Market). A community application applies to all EU countries.

Application process 5: Community application = > MP application
If you want to get your trademark registration in many European countries, you have the option of filing a community application directly with the EU authority for trademarks and designs, OHIM (Office for Harmonization in the Internal Market). When you have received this basic application, you can extend it as an MP application via the Madrid Protocol at WIPO (World Intellectual Property Organization). With this application, you can seek protection in up to 85 WIPO countries throughout the world.

Definitions

MP application = Madrid Protocol application

OHIM (Office for Harmonization in the Internal Market)
OHIM is the European office for trademarks and designs, where it is possible to register your trademark in a number of countries all over the world on the basis of only one application. You can choose to file directly with OHIM, or you can choose to submit your application with the appropriate national authority. You can read more about protection of trademarks in the EU here.

WIPO (World Intellectual Property Organization)
WIPO is the international office for trademarks and designs, where it is possible to register your trademark in a number of countries all over the world on the basis of only one application. This is done through the Madrid Protocol system under WIPO. You can only apply for an international registration if you already have a national trademark application or registration, or a trademark registration in the EU. You can see a list of the member countries of the Madrid Protocol system here.